How much is your time truly worth?

Have you actually stopped to assign a number to it?


Or better yet, do you even treat your time like it’s valuable?

Here’s the truth:
If you don’t place value on your time, no one else will.


Not your clients.


Not your team.


Not even the people closest to you.

I wrestled with this for years.
How do you put a fair number on your own time without overthinking it, or undervaluing it?

It’s not just a calculation.

It’s a mindset.

But let’s get practical. There are ways to start evaluating your time more clearly, especially when you factor in what you bring to the table and where you spend your energy.

Let’s break it down by role, because depending on your seat at the table, the value of your time can look very different.

If You’re an Owner

Your time drives vision, culture, and direction.
You’re not just working in the business, you’re building it.
Every hour you spend stuck in the weeds is an hour you’re not casting vision, developing your team, or creating new opportunities for growth.

Ask yourself:‍

Are you doing $25/hour tasks or $250/hour tasks?
Are you stuck in “busy” or focused on impact?
Your time should be worth multiples, not minutes.

If You’re a Sales Professional

Time is literally money.
Every conversation, every follow-up, every appointment on your calendar is a potential deal, or a missed one.

If your close rate is solid and your average deal size is strong, then your time is worth more than you think.

Do you protect your prospecting hours like gold?

Do you waste time chasing leads that won’t convert?

High-value salespeople treat their calendars like cash registers.

If You’re in Marketing

You’re crafting the message, shaping the brand, creating the funnel.
The time you spend on strategy, content, and execution is either attracting the right people, or costing the company opportunity.

Are you building compounding content or doing reactive tasks?

Are you measuring output or outcomes?

‍Your time isn’t just about hours logged, it’s about how much reach and resonance you’re creating.

If You’re Office Staff or Admin

You are the glue that holds the business together.
You may not always get the spotlight, but your time adds consistency, efficiency, and order to the chaos.

Are you working with clarity on priorities?

Are you empowered to say no to low-value distractions?

Every task you touch either moves the company forward—or adds drag.

Your time has value, and it’s on you to define it.

If you’re not sure what your time is worth, start by looking at what it’s producing.


Look at the return.


Look at the stress.


Look at the results.

Because once you start respecting your time, others will too.

SML