Ever heard the phrase, "Seven is the lucky number." That saying holds more truth in business than most people realize.

A shocking 80% of sales require at least seven follow-ups, yet most businesses give up after just one or two.

That’s leaving money on the table.

Think about it:

You’ve worked hard to generate leads, answer calls, and send proposals, but if your follow-up game is weak, you're letting those efforts go to waste.

Ask yourself: Who’s responsible for follow-ups in your business?
Do you have a system in place to track those touchpoints?
Are you utilizing multiple communication methods such as calls, texts, emails, or even direct mail?

Here’s the secret: It often takes seven or more touchpoints before a prospect is ready to make a decision. Not because they aren’t interested, but because they’re busy, unsure, or waiting for the right time.

Your job? Stay in front of them. Be persistent, be creative, and most importantly, be consistent. The businesses that master the art of follow-up don’t just survive; they thrive.

So before you assume a prospect isn’t interested, ask yourself: Have I followed up enough?

If the answer is less than seven times, you’re not done yet.

SML